Mobile Experts is one of Australia's leading phone repair and accessory retailers in many major shopping centres across the country, and now offering franchise opportunities in their business.

Stuart Cameron, GM of Mobile Experts, takes us on a detailed tour of their Penrith store.

The Mobile Experts brand has grown to 65+ locations as a corporate run business, and is now moving to expand further via the franchising model.

The business prides itself on the data-driven professionalism with which they approach the market which drive the decision making throughout each each location.

With new locations and existing ones on the table to be franchised, the brand is looking for the right partners across the country.

00:00 Intro 

00:15 Phone Case Display Strategy Case cabinet design and shelf layout along with the Pricing strategy (low to high) and interactive display approach

00:30 MVR In-House Brand Introduction to Mobile Experts’ own brand: MVR

01:01 Global Case Brands Overview of international brands carried: Otterbox, Casemate and more

01:21 Peripheral Products Display Charging gear, wireless chargers, headsets, and portable power banks

01:51 Refurbished & New Devices with a live interactive displays for devices

02:22 iPad Case Range Diverse iPad case selection including rugged, folio, and kid-friendly options

02:38 Screen Guard Sales Emphasis on screen protection as part of case sales

02:52 Repairs as a Major Revenue Stream Repairs account for 50% of Penrith store revenue

03:24 POS & Business Analytics System with a consistent POS systems across all stores

03:45 Invitation to find out more about the brands franchising direction