Episode#8

Franchise business models unpacked - Gong cha Australia, Lili Shi, Master Franchisee, Australia, and George Kwok, BDM,  breaks down key aspects of the Gong cha franchise with Glenn Walford.

In Episode #8 - We discussed some of the key insights about the Gong cha franchise business model that are key about the offer to the market.

Some of the aspects discussed include;

• Average daily sales in their stores with some ranges discussed, as well as the average transaction value information in the business,
• The typical trading patterns of a Gong cha store outlining the common peak periods and customers they see,
• Their fully inclusive 'turn-key' franchise cost approach, where they undertake all requirements to get a store fully open for one set cost,
• The concept of landlord contributions in the form of cash or rent free periods, and providing the full contribution to franchise owners,
• What a typical Gong cha store design looks like and where they are located in location strategy,
• What type of person they look for in a Gong cha franchise owner,
• Marketing campaigns for the brand including cross promotion with major IP such as Emoji and Snoopy,
• The global store opening campaign, 
• Store designs and layout arrangements,
• The potential for drive-thru locations into the future,
• A Gong cha customer and franchise owner app is in development.

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