Christina Le Lievre is a Franchise Recruitment Expert at Bedshed, playing a key role in connecting the right people to the brand across Australia. 

Her journey into franchising began while she was still at university, where her early exposure to the industry, combined with a background in sales and customer service, naturally led her into franchise recruitment through a personal connection at Bedshed.

In her role, Christina manages franchise enquiries, lead generation platforms, CRM systems, and the full candidate journey from first contact through to store opening. She works closely with the business development and regional management teams, helping guide future franchisees through financial planning, training, site selection, and store setup.

Christina also shares what truly makes a great franchise owner, the importance of personality and people skills, and why a tested franchise model like Bedshed provides a powerful pathway into business ownership.

0:00 Introduction

1:46 What a franchise recruitment expert actually does day to day 

3:11 Recent store openings and adapting to different store sizes

3:55 A day in the life managing Bedshed franchise recruitment

6:19 Core systems Christina can’t live without, especially Zoho CRM 

7:44 Walking candidates through the value of joining the Bedshed franchise system

10:14 Common challenges in franchise recruitment and candidate contact 

11:29 Being upfront about investment ranges and site fit-out variables 

12:41 How Christina and Greg share responsibilities through the pipeline

14:57 Pre-opening training across systems, warehousing, and product education with regional support 

16:15 Growth plans and target regions for new Bedshed stores 

17:46  Franchisee control over local area marketing with national team support

18:36 The advantages of starting a business with franchisor support behind you

19:26 Wrap up

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