JD breaks down three sure ways to build a customer database including irresistible offers, Facebook contest strategies that generate red-hot leads, and how to build a community or “club” that turns audiences into long-term customers.

In Episode 156 - John Dwyer is the founder of the Institute of Wow and one of Australia’s most well-known marketing strategists, helping businesses build customer databases and generate consistent sales through smart, practical marketing systems.

JD breaks down three sure ways to build a customer database including irresistible offers, Facebook contest strategies that generate red-hot leads, and how to build a community or “club” that turns audiences into long-term customers.

They also discuss why most businesses fail to collect customer data, why databases are more valuable than ads, and how simple systems like contests, clubs, and follow-ups can turn a business from constantly chasing customers into one that builds long-term demand.

0:00 Introduction

1:06 Method #1: Irresistible offers in exchange for data 

01:20 Method #2: Facebook contest strategy for red-hot leads

02:18 991 leads in one week from $210 ad spend

3:31 Why most businesses are afraid to try bold marketing ideas

05:02 How landing pages and pre-qualification improve lead quality

5:23 Method #3: Building a community or “club” model

7:45 How the club monetisation and email strategy works

9:32 Why owning your database matters more than social media 

10:45 Why most business owners don’t implement these strategies 

14:28 Real-world example: The restaurant with 92,000 customers on file

15:51 Why your database is your most valuable business asset

16:23 Wrap up

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