Episode#15

The Stepz Fitness Franchise Business Model with Sam Waller, CEO

When Sam became the franchisor of the brand, the business was no different in his words to any other 24/7 gym in the marketplace. The concern was it had no point of difference.

In Episode #15 - Embarking on a journey of immense change, the brand now looks entirely different to what it did only a handful of years ago.

This discussion with Sam, focused on a handful of key components as he sees them, of the franchise business model specifically.

These key aspects to the franchise model are;

• The fact it is a hybrid business model (now) gym and functional fitness,
• Affordability and flexibility,
• Advanced fitness programs and technologies adopted,
• Unique aesthetics and designs,
• Franchise support and real estate guidance for locations.

Podcast Produced by: magnetic business media

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