Episode#14

Franchise owner journey: Michael Morrison - An ex-automotive retail manager and corporate banker going in an entirely different direction when a redundancy led to building a large, multi-territory lawn care franchise business.

In Episode#14 - On the surface, taking a looking at the career path of Michael Morrison, you would likely not have picked multi-region lawn care franchise owner to be amongst it.

Building a significant career in automotive retail in varying management roles with Valvoline oils, then in corporate banking with HSBC, Michael lived the corporate life with significant hours and travel. 

Giving an insight into his thinking and career approach, he had what could best be described as an epiphany one day when his 3 year old daughter asked him a question that has impacted his life significantly.

"Daddy, are you coming home in the dark tonight, or the dark tomorrow?"

From that moment Michael began planning his own exit strategy from the traveling  corporate life. Rebounding into a less demanding role and spending a number of years in corporate banking, then putting his hand up for a redundancy offer.

Then in his late 40's Michael had some concerns about where he'd fit going forward. This led him to a desire to work for himself (after being urged to), and looking for a business, which eventually led him to discovering Coochie Hydrogreen.

In a strange twist, Michael already had an interest in turf, curating cricket wickets as a volunteer at Club Cricket for 20 years as part of his stress relief from work.

Now with 750+ customers across the region, Michael has two vehicles, team members on the road, and growth aspirations of 1,000 clients within 5 years in the business. He has also acquired 3 exclusive regions within the brand as part of his future growth plans.

Podcast Produced by:  magnetic business media

Listen or Watch on SPOTIFY HERE | Listen or Watch on Apple Podcasts HERE

Listen or Watch on Amazon Music HERE