Summary

We spin an American food mashup of Mexican, Southeast Asian, and Spanish. We aren't scared to put fun things together if they taste good.

Fees

Franchise Royalties are 6% of Gross Monthly Sales.

Marketing Fee

The Marketing Levy is 3% of Gross Monthly Sales. (These figures are GST exclusive).

Year Business Established

2006

Franchising Since

2007

Skills Needed

We’re looking for amigos who are passionate about food and want to be involved in the day-to-day operation of their restaurant.

However, working in the restaurant yourself is not a requirement. For example some of our franchisees own and operate multiple Mad Mex restaurants, so they rely on their amazing restaurant managers to assist in running their restaurants.

Training

We’ve got Mad Mex systems down to a fine art.

Your business will feel like a well-oiled machine (only the best oils of course).

Our training and operations systems utilise world-best practices integrated with online videos and detailed in-restaurant systems and guides. The beauty of the Mad Mex system is in its simplicity, focus on quality ingredients – and flexibility that allows customers to “build their own” meal.

You will begin six weeks of training based in Sydney, both in our training restaurant as well as off-site.

You will also receive a comprehensive Mad Mex Operations Manual, together with online training tools, materials and support.

Business Launch Support

When you launch a restaurant, our operations team will get their aprons on and work alongside you during the initial opening period, assisting both you and your team for opening.

This formal training includes guidance with our online teaching tools and operations manual, with ongoing support from our operations team.

You will feel fully prepared with the tools and support necessary to maximise the investment in your Mad Mex franchise.

It’s right up there on the list of reasons to join us, no question.

Field Support

Our transparency doesn’t end with recipes published online or windows into our kitchens.

We have an open-door policy too, so our franchisees never feel disenfranchised. That’s why we provide business training and ongoing assistance.

From site selection and operations right through to our constantly refreshed advertising campaign. And fresh food menus always enhanced with fresh product ideas.

National Marketing

Firstly, our brand has always remained true to its roots: to bring 100% pure fresh Baja Mexican to the tables of the world.

Mexican food is the fasted growing segment in the fast-casual dining market.

If you have travelled to the US and Mexico you may be familiar with the big and bold flavours of this fresh, healthy style of food. But before we came along, you could not find it here in Australia.

Now it’s available all over the country in an energetic and authentic Mexican environment.

A pure Mexican dining experience, with many of our restaurants licensed to serve Mexican beers, tequilas, and our famous margaritas.

Our target market sit at the higher end of the fast food spectrum and we want every customer feeling good about eating at Mad Mex every day, both in terms of value and quality.

When we talk about transparency, we’re not just jumping on the bandwagon. It’s how we have done things since we opened our doors in 2007. From calorie calculators to making recipes available online.

It’s no big deal to us, it’s just how we roll.