Will Taco Bell make it this time, & how many Mexican restaurants can Australia handle?


Taco Bell has triggered a Mexican stand-off, but how many tacos are we actually prepared to eat?

We know, but just couldn't resist that corny little headline...! 

Our homegrown Aussie Mexican brands have been powering forward for the last 10 years or so. Prior to that, many might not know that Taco Bell, the giant American Mexican food brand, had two cracks at entering the Australian market, that ultimately failed.

They've been back for a short while, and given the size of our own franchised Mexican market, I thought it was a good time to take a closer look.

Hope you enjoy!