Episode 106

Adam Wright is the Marketing Manager of Snap-on Tools Australia, a global franchise network built on over 100 years of history and a deep culture of trust, quality, and customer relationships.

In this episode, Adam shares how Snap-on’s globally recognised mobile tool stores operate across Australia and New Zealand, bringing premium, American-made tools directly to workshops and dealerships.

In Episode 106 - With over 4,500 franchisees worldwide, the brand continues to grow through a hands-on, solution-focused approach that goes beyond selling tools.

From structured call routes and in-house manufacturing to tech-driven route planning and in-depth training—including time in Snap-on’s global training centre in Dallas, franchisees are supported every step of the way.

Whether they come from a technical background or not, newcomers receive ride-along support, business coaching, and access to in-house financing to make entry more accessible.

Snap-on’s commitment to long-term success shines through its support systems, mature customer base, and the loyalty built between franchisees and local workshops, proving that great tools are only part of the story.

0:00 Introduction

0:41 What is Snap-on Tools

2:19 Building strong customer relationships in franchising

4:39 How franchisees grow trust with local customers and follow a planned system for visits

5:48 Franchise teams use surveys and mapping tools to create efficient customer visit routes

6:30 The process behind creating and delivering tool solutions for customers

7:48 What support looks like for new franchisees entering the business

9:01 The support structure that helps franchisees succeed from day one

10:54 From the van to the workshop what helps new franchisees confidently make their first customer visits

12:30 How Snap-on supports new franchisees with accessible entry points and in-house financing

13:50 Wrap up

Podcast Produced by: The Franchise Business HUB 

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