Stepz Fitness gym franchise tour

Sam Waller, CEO and Franchisor took us on a detailed tour of the newest addition to the brand at Rouse Hill in Sydney.

As a gym franchise that is clearly on the move in the Australian market, Sam was keen to demonstrate the innovation and lengths the brand has gone to in it’s transformation over recent years from a 24/7 gym, to a hybrid 24/7 gym with functional fitness offer.

Take a good look at how they are getting that done!

The Tour (in text)

“Hey, guys. Welcome to step fitness Rousehill.

This is the newest Stepz Fitness gym, and I'm excited to show you around.

Come on with me, let's go inside.

Reception

So this is our reception area. You'll notice the nice aesthetic, the warm colours, so we try and keep it as non intimidating as possible.

This doesn't look like a gym reception. That's why we're doing things differently. So here's our reception counter. Everything's run online now, so it's all run by one computer. No digital no telephones or mobile phones.

So it's a very simple business to run. 

Communal table

There's two things I want to show you here, the body scanner, which is unique and every Stepz Fitness has it.

Once again, we are member focused, so we want our members to have results.

And now most importantly, a first to market. Something that's very unique in the gym industry is our communal table design here. The greenery, make it welcoming, make it comfortable, we understand people have a busy life, so we want to fit gym into their life.

So if (they) come, the kids can sit down while they do a workout, or they can even pump out a couple of emails before for their work out. We want to make it make this available to everyone and make it a part of their lifestyle.

So the communal table is very rare very unique in the gym industry, and we're very proud of what we've done here.

Change rooms

So to continue with the flow of how members would come into the gym. You've got our change rooms here. You'll notice the green wall here. So that's once again to keep the warm nice environment before you work out.

We want the aesthetic to match what we want to work from a workout, and that's nice and calm before you start, and then you can level it up.

You'll also notice amenities, so we've got hair dryers, hair, straighteners, deodorant. We want to go the extra mile for our members, and it pays off in the long term. 

Cardio zone

Welcome to our cardio zone.

When you start your workout, this is the first place you want to be. One of four zones that I'm going to show you today in the gym.

Here are treadmills. So you'll see there's offers running on the screens - interchangeable. Once again, we want state of the art equipment with Matrix partnership and we can interchange promotions and stuff like that.

So high technology to systemise it for the business owner.

You’ve got your incumbent bikes here, and then you’ve got cross trainers and then a stepper machine. The stepper machine has been very popular recently. Great for working your glutes and a lot of females really love training on the stepper machine. Males as well. I do it as well, but it's very hard.

Pin loaded zone

Welcome to our second zone. This is the pin loaded zone.

So you can see the equipment here. Don't worry about what to do when you first come in. We've got access to eight quick start programs, which we've developed for new members, exclusive access at no cost as an additional tier membership.

We've also got distress buttons here. So the key is the business runs twenty four seven whether you’re here or not.

That's a safety feature and it's very important that our members are safe and the owner feels like he's got peace of mind when he's not here.

Pin load equipment, once again, matrix equipment, best in the state of the art equipment, and we're really happy with them as a supplier. 

So yeah, basically, every muscle part will be covered in the pin loaded, but we'll also got free weights upstairs for a bit more sort of customisation and individualisation.

Free weight section

Welcome to our free weight section. So here we've got a Smith machine, which you can lock up good for safety, good for after hours use. We've got our free weights here, benches, plenty, all the equipment you need to get results.

We cap our weights at a certain level, so we're not bringing in the wrong type of people, the bodybuilders, they're just not for us. They're for there's plenty of gyms that cater to them, but not for us. We want to look after the mums dads retirees and students.

That's who's better served to join us. 

Group and functional fitness room

Hey, guys, welcome to our final section. This is the group fitness room.

So here we were one of the first to market with a hybrid model of premium functional group training and a 24/7 under one roof.

Here, you've got our Stepz TV, which is our proprietary software that runs the classes for you. And the group fitness room, we've got access to three classes a day.

Unlimited workouts. So basically, $29.95 per week for the cost of half a session of personal training, and we will get you results here. It's our focus. I added this section in because with a 24/7 gym, it was hard to give members results when they're doing their own thing individualised.

We've got the programs, but if you really want to step it up and get results in your health and fitness journey, this is where to come. This is the group fitness training room, and I'm very proud of what we've done here. That's the final part of our tour.

I'm very excited to welcome you into Stepz Fitness.

If you want to learn more about becoming a member head to stepzfitness.com.au.

If you're interested in partnering with us as business owner, head to stepzfitnessfranchisingcom.au.

I really look forward to seeing you in a Stepz Fitness soon and I'm sure they'll be coming one close to you in no time.

That's it. That's a wrap. Look forward to seeing you in here soon.

Cheers.”