Ep6 From IT Student to Multi-Store Sushi Sushi Franchise Owner, with Sonny Nguyen


Sonny Nguyen, multi-site Sushi Sushi franchise owner in Canberra, shares his journey from studying IT to building a growing food franchise business across multiple locations. 

From his early days working in-store to eventually taking ownership, Sonny talks about the realities of stepping into franchise business ownership and the lessons learned along the way.

Sushi Sushi is a well-known quick-service sushi brand operating across Australia, with Sonny managing several stores alongside food truck operations that service major events and busy public venues.

Sonny shares insights into catering large-scale events such as tennis tournaments and upcoming major events like Formula 1, as well as his plans to continue expanding opportunities within the franchise network while balancing business growth with family life.

0:00 Introduction

0:40 Sonny’s early journey from IT to food franchising 

2:18 Initial challenges — staffing, recruitment & team transition

4:05  Typical day running multiple franchise stores 

6:39  Tennis tournament catering experience & event operations 

8:28 Event menu adaptation & customer behaviour insights

10:41 Challenges of food truck logistics & weather impact

12:00  Planning stock, preparation & event forecasting

12:52 Technology, ordering systems & new Sushi Sushi app launch 

14:51 Major events — F1 Melbourne opportunity

16:58 Franchise head office support (marketing, HR, systems) 

18:38 How Sonny relaxes outside business

19:46 One-word takeaway from franchising: earned

21:02 Wrap up

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