How do you get the best result from your investment in exhibiting at a franchise expo to pitch your franchise? 

Tim Collett, Managing Director of Specialised Events, which owns the Franchising & Business Opportunities Expo, has seen the best and the worst of it as far as brands putting their best foot and forward at the events over many years.

In Episode #35 - In this valuable discussion for any franchisor looking to expand their network, Tim highlights that having a planned process of operating at a show, and the follow up process afterwards, is more important to the result than the actual booth space design that many would be focused on.

A 'must-listen' if you are involving expos in any aspects of the your expansion plans!

:26 How to exhibit and get the most out of a franchise expo as an exhibitor

1:26 Get organised early by committing and booking early for a better outcome 

3:20 Planning processes in the months leading up to a show

4:11 What does success look like for you at a franchise expo? 

6:33 Set up of your exhibition stand for success - be obvious 

8:00 Letting prospects know you will be exhibiting at the event to come and meet face to face

10:10 Involving franchise owners on stands at franchise expos and promotions

11:30 Admin details well in advance of the show to avoid the scramble of pre-expo week

12:50 Team training a couple of weeks before the show about the objectives and plans

14:34 Putting the right people on an expo stand 

16:50 Stand design doesn't necessarily need to be very expensive - but be professional 

20:30 Be positive at the show as it affects the outcome significantly with your body language and attitude to all 

22:45 The conversations based on benefits to the prospects and understanding more about each other

24:15 Don't say too much at an initial meet and disengage to focus on other prospects rather than spending too long with one person

25:05 Don't pack up early - you've invested in the show, but so have attendees. Don't plan it to leave early as it looks unprofessional

28:58 Following up after the show and having a process and plan organised before the show, not after

32:40 Complementary marketing for the events to help the success

Podcast Produced by: magnetic business media

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