What did we see at a key industry event that stood and may make a difference to your franchise or the one you choose going forward?

After a very busy two day weekend in Sydney recently in August, we came away with a handful of key thoughts and insights from what we saw.

We drilled it down to 5 that were most noticeable to keep in mind in considering your franchise recruitment (for franchisors) or even some nuggets around investing in a franchise (for potential franchise owners).

Watch and like the video to get all the information, but the quick list of insights is below:-)

Key Insights

• New franchise brands into the market not seen before giving huge variety of opportunities.
• High interest in franchising as an alternative to being an employee with huge crowds at an event - more than seen in 3+years.
• Bubble Tea trend - this niche is hot atm. A large number of Bubble tea brands coming into the market.
• Large screen usage to display and presents and differentiate yourself as a franchise.
• Video production becoming a key part of a companies marketing team.