Growing a franchise brand in New Zealand isn’t just about marketing harder, it’s about positioning, trust, and long-term systems. 

Jason Hill, General Manager of Green Acres and Hire A Hubby NZ, breaks down how one of New Zealand’s largest home services franchise groups has grown to 370+ franchisees across lawn & garden, cleaning, & home services. 

In Episode149 - Jason explains what makes the NZ market uniquely competitive, why brand longevity and scale matter more than ever, and how Green Acres uses partnerships, technology, and sustainability to stay ahead in a crowded category.

0:00 Introduction

0:32 Overview of Green Acres & Hire A Hubby NZ 

1:25 How the Green Acres franchise system is structured 

3:49 How Green Acres attracts new franchise partners

5:48 Turning customers into franchise buyers & resale opportunities 

6:56 Resales vs new franchise sales 

7:50 North Island vs South Island: population & growth dynamics 

10:02 Migrant franchise owners & the role they play in the network 

12:00 Growth strategy for the next 12–18 months

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