Dr Callum Floyd is Managing Director of Franchize Consultants and a long-term contributor to the Franchise Association of New Zealand.

In this episode, he shares a clear picture of franchising in New Zealand today: a resilient and mature market with over 500 franchise systems and 25,000 franchisees across just 4.5 million people.

In Episode 128 - Based in Auckland, Callum supports both emerging and established franchise brands with feasibility studies, system structure, performance reviews and CFE-accredited training to help franchisees and field teams thrive.

Despite tough economic conditions, the sector remains strong powered by innovation, digital transformation, and a multicultural franchisee base.

Callum also breaks down key challenges like workforce shifts, access to capital, and ensuring franchisees stay profitable while explaining why franchising is uniquely powerful in New Zealand, especially in regional areas where national brands may not reach without franchise partners.

For Australian brands eyeing international expansion, Callum provides practical advice on entering the NZ market successfully: start small, validate the model locally, and never underestimate the nuances of Kiwi culture and expectations.

0:00 Introduction

1:00 Overview of Franchise Consultants NZ 

2:27 Why NZ is the most franchised country per capita, 500+ systems thriving across a 4.5M population

4:25 Quality over quantity: growth in franchising should focus on better brands, not more brands 

6:15 Key trends in NZ franchising right now: technology, economy and workforce challenges 

8:36 Top challenges NZ franchisors face today 

10:28 Advice for Australian franchisors expanding into New Zealand 

12:37 Interest from Australian franchisors entering New Zealand remains steady despite tougher economic conditions

13:17 Common pitfalls for Australian franchisors entering NZ

14:45 Why niche, specialised service concepts are finding the strongest opportunities in New Zealand’s franchise market

16:10 Brand origin isn’t a deal-breaker in NZ: quality and delivery matter more than being “Kiwi-owned"

17:17 Wrap up

Podcast Produced by: Franchise Business HUB

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