In this episode, recorded at the Snap-on Tools headquarters in Sydney, Adam Wright joins Glenn to unpack how a mobile tool business really operates, from stocking thousands of products to managing customer relationships, marketing campaigns, and franchise support systems.

In Episode125 - Adam Wright is the Marketing Manager at Snap-on Tools Australia, a global leader in professional tools and equipment with over 105 years of innovation.

In this episode, recorded at the Snap-on Tools headquarters in Sydney, Adam joins Glenn to unpack how a mobile tool business really operates, from stocking thousands of products to managing customer relationships, marketing campaigns, and franchise support systems.

With over a century of experience, Snap-on Tools has perfected the art of delivering premium tools directly to workshops through its network of mobile franchisees. Adam walks us through what a typical day looks like on the road, the importance of customer trust, and the brand’s commitment to quality, training, and engagement from motorsport partnerships to reward trips like Tiwi Islands.

Offering a rare behind-the-scenes look, this episode highlights the strategy, culture, and hands-on effort that keep Snap-on thriving in a competitive franchise landscape proving that even in a 100-year-old business, innovation and relationships are what drive success.

0:00 Introduction

0:46 How a mobile tool franchise business actually works 

3:00 How franchisees stock up and manage Snap-on’s Hot Tools program

4:37 How Snap-on franchisees demo and showcase tools to customers on the truck 

6:29 Managing customer payments, credit terms, and revolving accounts in the Snap-on model 

9:00 What a typical day running a mobile tool business looks like

12:00 Driving franchise engagement through events and partnerships 

14:49 How Snap-on franchisees handle large equipment and tool storage sales 

16:12 Wrap up

Podcast Produced by: Franchise Business HUB

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