Ep111 The Bedshed Franchise Business Model, with Greg Prussia


Episode 111

Greg Prussia is the National Business Development Manager at Bedshed, one of Australia’s longest-standing franchise brands, with over four decades of experience in retail franchising.

With a franchise model built on trust, collaboration, and consistent performance, Bedshed has created a network where many franchisees have stayed for decades, some since the 1980s and even passed their businesses on to the next generation.

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In Episode 111 - Greg shares how the business supports both new and long-term franchise owners through open communication and shared decision-making. From participating in overseas product sourcing tours to influencing what appears on showroom floors, franchisees play a direct role in shaping the business.

The Bedshed model thrives on high transaction values, strong margins, and immediate product availability, allowing stores to succeed with fewer customers and lower overhead. With furniture making up 35–40% of revenue and next-day delivery often possible, franchisees gain a competitive edge in a space where timing and trust matter.

Greg’s insights highlight why Bedshed isn’t focused on rapid expansion, but on sustainable, and profitable growth.

0:00 Introduction

0:29 What is Bedshed

2:45 Support for franchise owners with 40 years of experience

3:31 Bedshed franchise performance and entry costs

5:05 Breaking down the entry costs of Bedshed's franchise business

6:33 High transaction value and repeat customers drive Bedshed's steady revenue

7:51 Average spend makes Bedshed profitable with fewer transactions

9:12 Bedshed stores focus on relationship-based and high value selling to build trust in every sale

11:04 Direct involvement in product development leads to better margins for franchisees

13:27 Giving franchisees a voice to create a stronger sales environment

14:21 In-store stock control of furnitures or mattresses helps Bedshed avoid long delivery delays

15:45 Immediate stock availability sets Bedshed apart from traditional furniture retailers

17:22 Wrap up

Podcast Produced by: The Franchise Business HUB

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