Episode#101

What has made Seal-A-Fridge the business it is today? 

The brand has been in the market for over 35 years, providing essential fridge seal replacement services. We asked Anya Haywood and Adrian Warner, the brand owners, to highlight 5 key things that have shaped their business.

In Episode 101 - Seal-A-Fridge started as a niche service focused on fridge seals but has evolved significantly. Anya and Adrian explain how their focus on national accounts and expanding service offerings has driven growth for the brand.

The key things Anya and Adrian covered are:

• The importance of focusing on national accounts and providing consistent services
• Expanding service offerings beyond seals to increase revenue opportunities for franchisees
• Understanding the unique needs of each franchisee and offering tailored support
• Building a sense of community among franchisees for better communication and collaboration
• Using simple, practical tools like WhatsApp to enhance franchisee engagement and support

0:00 Introduction

0:38 The importance of customer database

3:55 How the purchase of Seal-A-Fridge came about and the vision for its future

5:26 A 73-year-old franchisee’s journey to becoming one of the busiest in the business

7:42 The growing importance of sustainability in Seal-A-Fridge’s business model

9:45 Seal-A-Fridge’s role in promoting energy efficiency through government initiatives

11:04 The brand' strategy for national accounts and the progress made in the last year

13:20 The other solutions can Seal-A-Fridge franchisees offer beyond fridge seals

15:20 The different approaches Seal-A-Fridge franchisees take towards new opportunities

17:43 Using WhatsApp group to foster collaboration and support among franchisees

18:34 Wrap Up

Podcast Produced by: The Franchise Business HUB

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