December 09, 2019
The current market for buyers and sellers of franchises
How on earth are you going to grow your franchise network?
We would not have thrown that question out there a couple of years ago, when for many brands, things were ticking along steadily.
It's a very different market now, so we asked Len Ferguson, one of the country's leading franchise growth experts, about what he has been seeing in the market, and talked through those insights within the context of how brands are marketing their franchise offer.
Short Bite and Full Version of the Interview
It was a 20 minute chat of insights, so we also cut it down to a shorter 3 minute bite size part of it as well below!
Is it a buyers or sellers market (one question cut)
FULL Interview further below
The current market for buyers and sellers of franchises
Timing stamps;
Len Ferguson and his background in franchising and selling - 23 secs
Is it a buyers or sellers market? - 1min 45 secs
What are buyers saying and telling you right now? - 2min 25 secs
Franchise companies need to inspire people to invest - 3min 55 secs
Why video storytelling is essential for franchisors to get their investment message across - 4 min 47 secs
What are sellers of franchise saying? - 7min 30 secs
Buyers can smell bargains in the market right now - 9 min 15 secs
What the best franchisors are doing right now - 9min 45 secs
Franchise brands looking to sell franchises are being judged on the professionalism and speed of their response to an enquiry - 12min 20 secs
What the future looks like for franchising - 14min 53 secs
Which franchisors are the ones that are going to grow? - 16min 35 secs
If I was a buyer, what would you tell me? - 18min 33 secs
If I was selling my franchise, what would you tell me? - 18min 57 secs
What is your advice to franchisors right now? - 19min 50 secs
