May 13, 2019
Chocolate!
With Easter Egg Hunts on the radar for many Australian households this time of year, we wondered what’s trending in the chocolate industry?
According to the IBISWorld Industry Report on Chocolate and Confectionary Manufacturing in Australia, there is a shift in consumer demand towards premium goods.
Consumer demand for gourmet products that are healthier and more sustainable has increased, with consumers willing to pay a premium for chocolate and confectionary that fits into these categories. This trend has benefited companies that produce product premium products and encouraged small-scale manufacturers to enter the industry.
The two top trends for the chocolate industry are:
1. Dark
Chocolate and Pana Chocolate
Growing concerns about the amount of fat and sugar in foods have weakened demand for mass- products and is driving a change in consumer preferences. Industry operators have extended their product ranges to include healthier farming.
In addition, more operators are working with suppliers that are registered under the fair-trade logo or purchase all raw products from a single source. Products that fall under these categories usually include a backstory about sourcing and consumers are generally more willing to pay a premium for a product that has an ethical narrative.
So... what is the future for Easter Egg hunts? Will they be for healthier dark chocolate premium eggs? Will they be harder to
find and not so many? And will there be a great many parents explaining to their five year olds why the Easter Bunny is only delivering a couple of sustainably sourced dark chocolate eggs...? Good luck with that!
