July 02, 2019
A new fresh food focused brand into Australia. Grand Opening: John Subs Smith, Docklands Melbourne
We had the absolute pleasure to be invited down to film and be a part of the grand opening of the first Jon Smith Subs store in Australia.
The brand was started over 30 years ago in West Palm Beach in Florida, USA, and is operated by the United Franchise Group (UFG). The company is well-known in Australia with a strong franchise pedigree with brands such as Signarama, Fully Promoted (EmbroidMe), experimax, VENTUREX and more.
Michael Cooke, head of Emerging Brands UFG, explained, “We’re a fresh product, we’re cooked on a grill...everything is fresh (in the) concept, cooked on a grill where our guests can see that being cooked.”
For Jon Smith, this is clearly the angle they are approaching the market with. And from what we saw on the opening day, the fresh-off-the-grill aspect to the business looks to be a strong point of difference, that is capable of carrying the brand into the Australian market as an alternate offer in the fast casual dining sector.
