Making News - 31 March 2023


Starbucks ranks as the most valuable restaurant brand ahead of McDonald's

An annual report from independent brand valuation consultancy 'Brand Finance', has ranked Starbucks once again head of McDonald's as the world's most valuable restaurant brand in its 'Restaurants 25' ranking report.

This is the 7th consecutive year that Starbucks has been ranked number 1 with a brand value of $54.3 billion up 17%, widening the gap to McDonalds at $36.9 billion down 7%.

Starbucks brand value according to the report, has increased by 30% over pre-pandemic levels.

KX Pilates has opened its 100th studio 

The Reformer Pilates brand has announced it is the first in it's category to get to this mark.

And for those who don't know what it is, Reformer Pilates combines the traditional principals and movements of mat Pilates with a Reformer machine.

This growth milestone is inclusive of its expansion into international markets of New Zealand, Indonesia, Taiwan, China, and Singapore soon, with a further 15 studios slated to open in 2023.

The brand also reports that it is serving 10,000 active clients a week across the network.

Kx Pilates On Franchise Buyer

The Global Big Mac Price Index rankings

In some facts that a whole bunch of people find pretty fascinating, the iconic Big Mac has been ranked in price in US $ globally.

CashNetUSA crunched the data and found that;

  • The USA has the 19th most expensive Big Mac in the world at $5.35,
  • Australia was cheaper than that at $5.28
  • Switzerland and Liechtenstein took the top spot at $7.75
  • While Pakistan was lowest equivalent priced at $1.91

And to round it out, the most expensive burger on the menu globally is the Triple Cheddar & Double Beef burger at $15.70 in France.

Global Big Mac Price Index Most Expensive Mc Donalds Menu Items Global

F45 continues to face challenges

The F45 brand continues to make headlines around operating struggles. 

In a most recent report by the ABC, a key point is made of 'about 10% of F45 gyms for sale', which on it's own is not that unusual for a large franchise network.

A lack of innovation is being pointed at with increasing competition into the space, high member and franchise fees are also pointed to. 

A dramatic share price drop of 93% below it's peak, and being sued by alleged outstanding fees by celebrities who endorsed the brand such as David Beckham and Greg Norman  does not help either.

With all of this noise combined, it is hoped that the company can be allowed to focus its efforts on supporting its existing franchise partners and recalibrate the business.