The 10 biggest pizza franchises in the Australian market


Investing in a pizza franchise, is without doubt one of the most popular categories in franchising in Australia.

So, how does the leader board look by store numbers?

It's often easy to find pizza franchise information on a high profile brand like Domino's for example, that is so openly leading the market, and is publicly listed.

However, finding out who's who amongst those pizza franchises below the top tier in network size, can be a challenge. Understanding the landscape of competition in the pizza franchise market is essential, if you are considering investing in one.

We created this list to help make your research and decision making process easier. We'll update as the market changes, and as we get more information for you.

1. Dominos - 694 locations (AU)

The Australian Domino's master franchisor also holds the rights and operates the brand in international markets through Asia, and European countries with 2,600+ total locations. With franchise owners in the group currently averaging 2.2 stores, growth through internal candidates features prominently.

  • CEO = Don Meij (DPE Group) / Nick Knight, CEO Australia / NZ
  • Headquarters located = Hamilton, QLD
  • Franchising Since = 1983
  • Investment = $450k - $600k
  • Initial Franchise fee = $60k
  • Ongoing Fees = 6% marketing fee & 7% royalties
  • Training = 12 weeks

Social Media Presence 

  • facebook = 1,138,301 followers
  • Instagram = 101k followers
  • Twitter = 36.9k followers
  • LinkedIn = 19,878 followers

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2. Pizza Hut - 254 locations

The master franchisee licence for the brand was purchased by Allegro private equity from Yum! Brands in late 2016. It has also purchased the remaining Eagle Boys locations (127) in 2016. By appearances, the brand has slowed new franchise development with the brand withdrawn as a corporate presence from the vast majority of recognised franchise growth platforms.

  • CEO = Phil Reed
  • Headquarters located = Sydney, NSW
  • Franchising Since = 1970 (entered Australia)
  • Investment = from $300k
  • Initial Franchise fee = Varies
  • Ongoing Fees = 5.5% marketing fee & 6% royalties
  • Training = 8 weeks

Social Media Presence 

  • facebook = 32,042,390 followers (global)
  • Instagram = 11.9k followers
  • Twitter = 4,461 followers
  • LinkedIn = 772 follower

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3. Crust Gourmet Pizza Bar - 141 locations

The Crust brand is owned by Retail Food Group, which is also the owner of; Donut King, Gloria Jeans, Pizza Capers, Brumby's Bakery, Michel's Patisserie, Cafe2U, and The Coffee Guy. The brand was purchased by the group in 2012 with 119 locations, the same year it also purchased Pizza Capers with 110 locations at the time. 

The distinction between the gourmet pizza brands, as compared to the rest of the market was often spoken of. Their journey's however, have not been similar, with Crust far-outstripping the performance of the Pizza Capers brand.

RFG have stated for FY 21, a focus to "Shift brand proposition to ‘premium quality pizza at affordable pricing".

  • CEO = Costa Anastasiadis
  • Headquarters located = Southport, QLD
  • Franchising Since = 2001
  • Investment = from $375k
  • Initial Franchise fee = $50k
  • Ongoing Fees = 3.5% marketing fee & 7.5% royalties
  • Training = 8 weeks

Social Media Presence 

  • facebook = 60,317 followers
  • Instagram = 6,221 followers
  • Twitter = 11.4k followers
  • LinkedIn = 554 followers

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4. La Porchetta - 35 locations (AU)

La Porchetta, with a pizza and pasta focused menu, is especially prominent in the Victorian market where it commenced, with 32 locations, another 3 locations in Queensland, as well as 4 locations in the New Zealand market. The brand is positioned around the concept of the traditional Italian family, with food around the table being central to that.

  • CEO = Bruno Ceraso (interim)
  • Headquarters located = Carlton, VIC
  • Franchising Since = 1990
  • Investment = from $600k
  • Initial Franchise fee = Included in investment
  • Ongoing Fees = Flat fee system (not a % of sales) 
  • Training = 6 weeks

Social Media Presence 

  • facebook = 33,569 followers
  • Instagram = 2,327 followers
  • Twitter = 11 followers
  • LinkedIn = 1,430 followers

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5. Pizza Capers - 32 locations (AU)

Owned by Retail Food Group (RFG), the brand also has Crust Gourmet Pizza Bar within the group. It was bought by RFG in 2012 with 110 locations, and is now reduced to 32 locations in Australia. More recently, the brand appeared to have attempted international licensing with seemingly mixed results.

RFG have stated for FY 21, a focus to "Shift brand proposition to ‘premium quality pizza at affordable pricing".

  • CEO = TBA
  • Headquarters located = Southport, QLD
  • Franchising Since = 1996
  • Investment = from $375-$450k
  • Initial Franchise fee = Included in investment
  • Ongoing Fees = 6.5% marketing fee & 6% service fee
  • Training = 8-12 weeks

Social Media Presence 

  • facebook = 88,051 followers
  • Instagram = 1,505 followers
  • Twitter = 14 followers
  • LinkedIn = 252 followers

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6. Bubba Pizza - 23 locations

A Melbourne grown business that has been quietly growing in that corner of the country and into SA. Positioning itself as a family-run franchise, it is demonstrating some innovative digital strategies, and actively adopting a 'we're not like other pizza franchises' type of demeanour in it's pitch to would-be investors.

  • CEO = Roger Hopper (MD)
  • Headquarters located = Melbourne, VIC
  • Franchising Since = 2006
  • Investment = from $170k - $500k
  • Initial Franchise fee = $35k
  • Ongoing Fees = Flat fee royalty negotiated / flat rate marketing fee
  • Training = 4 weeks

Social Media Presence 

  • facebook = 9,251 followers
  • Instagram = 2,032 followers
  • Twitter = 49 followers
  • LinkedIn = Nil

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7. Pizza Inn - 12 locations

A traditional Italian pizzeria type of restaurant business located in Sydney and the Central Coast, NSW. A key part to the growth strategy appears to be presenting the opportunity for existing owner operators of similar businesses to convert to the Pizza Inn restaurant system. This conversion strategy is in addition to new locations for expansion.

  • CEO = TBA
  • Headquarters located = Sydney, NSW
  • Franchising Since = 1985 business commenced
  • Investment = Varies depending on location
  • Initial Franchise fee = $15k
  • Ongoing Fees = 2% marketing fee & 5% royalties
  • Training = Hands-on training

Social Media Presence 

No clear organised central social presence. Appears maintained at individual location level.

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8. Town & Country Pizza & Pasta - 11 locations

Another of the family-owned pizza chains coming out of the Victorian market. A growing presence through regional Victoria, the brand is another with the broader menu approach of pizza and pasta dishes.

  • CEO = Joe Rossi (MD)
  • Headquarters located = Geelong, VIC
  • Franchising Since = 1989 (commenced trading)
  • Investment = from $200k - $300k
  • Initial Franchise fee = $30k
  • Ongoing Fees = 1% marketing fee & 6% royalties 
  • Training = 4 weeks

Social Media Presence 

  • facebook = 8,023 followers
  • Instagram = 618 followers
  • Twitter = 74 followers
  • LinkedIn = 49

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9. Manoosh Pizza - 6 locations

Inspired by the Lebanese heritage of Sydney, and founded on the traditional foods of Lebanon, the brand presents a unique take on the pizza concept. All locations are currently in Sydney suburbs.

Of note, with a strong technology focus to underpin the business, with it's own loyalty program, the business is not relying on third party ordering platforms.

  • CEO = Charlie Hoyek
  • Headquarters located = Sydney, NSW
  • Franchising Since = 2018
  • Investment = from $250k-$500k
  • Initial Franchise fee = Included in initial investment
  • Ongoing Fees = TBA royalty fee / TBA total marketing fee
  • Training = 12 weeks

Social Media Presence 

  • facebook = 8,020 followers
  • Instagram = N/A
  • Twitter = 113 followers
  • LinkedIn = 37 followers

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9. Rozzi's Fresh Kitchen - 6 locations

An Italian inspired, casual dining offer with flexible location parameters including shopping centres, shopping strips, airports, hotels and universities. The business' expansion strategy is aiming to partner with experienced food and beverage business operators who have experience previously managing multi-site locations. This is in addition to less-experienced, single location franchise partners.

  • CEO = TBA
  • Headquarters located = Carneige, VIC
  • Franchising Since = 2011
  • Investment = from $350k
  • Initial Franchise fee = $30k
  • Ongoing Fees = 8% royalty fee
  • Training = 2-4 weeks

Social Media Presence 

  • facebook = 1,341 followers
  • Instagram = 700 followers
  • Twitter = 127 followers
  • LinkedIn = 145

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9. Marie's Pizza - 6 locations

Gold Coast based and operating since 1981, it is another proudly family-owned pizza business, and positions itself as such. A broad menu offer of pizza, wings, salads and desserts. It is renowned for its 'piled-high' pizzas, the brand is openly stating that it is ready to grow again, and does have a point of difference, and cult-like following in it's piled-high pizza concept.

  • CEO = Kate Biglands
  • Headquarters located = Gold Coast, QLD
  • Franchising Since = 1981 (commenced trading)
  • Investment = from $250k
  • Initial Franchise fee = $30k
  • Ongoing Fees = 6% marketing fee & 6% royalties
  • Training = 6 weeks

Social Media Presence 

  • facebook = 4,704 followers
  • Instagram = 552 followers
  • Twitter = N/A
  • LinkedIn = N/A

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Note: And of course, please contact the brands direct for the most up to date information, as while we've done our best to be as accurate as possible, we know some of this information can be a moving target at times unfortunately!