Silly Solly's licensed business video tour

This time we go on a tour of one of the largest Silly Solly's stores in their network, in Robina, Queensland.

High-volume stock rotation

With the Silly Solly's business built on the premise of 'Nothing over $5', this means that stock supplies need to be plentiful.

Stock arrives on a daily basis, and often by the container load to be moved into the warehouse and ultimately out onto the retail floor.

We saw this in action first-hand, with a significant portion of this premises (1,000m of the 2,500m in total), taken up by warehousing and delivery space requirements.

10,000+ items carried

Out on the shop floor, the retail space is broken into multiple sections.

To give you some indication of the range on offer, the most obviously identifiable sections of product are;

  • Craft,
  • Books,
  • Hygiene,
  • Cleaning,
  • Kitchen,
  • Pet supplies,
  • Toys,
  • Food,
  • Fragrance,
  • Garden,
  • Storage,
  • Clothing, and more.

This store is one of the bigger ones currently in the 25+ store network. 

Watching the tour gives you a good indication as to the extent of the business' supply chain work to stock their stores so fully, while maintaining their 'Nothing over $5' price position.

We hope you enjoy seeing behind the scenes in a Silly Solly's business!