Yarra Valley Farms

10 Thomas Street, Yarraville
MELBOURNE, Victoria 3013
view phone1300 73 44 33


Qualifications Required

Bill Kollatos - CEO

Scott McDonald - Franchise Recruitment Manager

Training Provided

No formal qualifications are needed, as long as the franchisee is customer focused, business orientated, entrepreneurial, can follow systems, have ethical business practices and can share in the Yarra Valley Farms vision.

Marketing Support

Yarra Valley Farms commenced operation in September, 2001.

Finance Options

Franchising commenced in 2005.

Number of Units

Ongoing support in also provided and head office processes all the orders, packs them and prints the invoices for you, leaving you to deliver the orders to your customers.


Yarra Valley Farms provides all franchisees with comprehensive training in all facets of the business, from operations, sales and marketing to administration, finance and product knowledge.

Marketing Support:

Yarra Valley Farms is one of the most recognised brands in the industry and your franchise will benefit from this.


Franchisees also receive sales support to help you build their customer base and head office regularly communicates with customers via a newsletter and news flashes to help you build your business further.

Our Customers:

Customers range from:

·         Cafes

·         Catering Companies

·         Clubs

·         Convention & Conference Venues

·         Golf Courses

·         Hospitals

·         Hotels

·         Nursing Homes

·         Restaurants

·         Retirement Villages

·         Schools

·         Take Away Venues

Finance Options:

No Finance Option for the franchise fee but a strong relationship with the vehicle supplier makes vehicle finance a relatively easy process.

Number of Units:

23 Australia Wide

Units Outside Australia:

There are no units outside Australia


Yarra Valley Farms vision is: “To be the most valued Fruit & Vegetable Supplier in the Hospitality Industry, via our strong relationships with our Owner-operated Franchised partners” Yarra Valley farms have been a wholesale supplier of fresh fruit and vegetables in Victoria since 2001 and in recent years has expand to New South Wales and Queensland.

After building a strong network of farmers, suppliers and customers, Yarra Valley Farms has grown to become a trusted and recognised brand, taking fresh fruit and vegetables from local farms, direct to the customer. Customers include some of the most well-known restaurants, cafes and bars in Australia.

Yarra Valley Farms is now looking for people to take on distribution territories in Victoria, New South Wales and the Gold Coast to help keep up with ever-increasing demand. While there is a strong customer base already in place, franchisees not only have the opportunity to grow their own business within their territory but are actively encouraged and supported to do so.

The concept is simple. Franchisees simply pick up orders from the warehouse of a morning and deliver them to customers. All the ordering, packing and invoicing is taken care of, so franchisees have the time to concentrate on their existing customers and build their customer base further.

A truck is required before commencement of franchising, which will be fitted out professionally with a refrigeration canopy, internal shelving and sign writing. No other qualifications are required, as long as the new franchisee shares in the values of Yarra Valley Farms and a superior level of customer service.

So if you have a passion for delivering outstanding customer service and fresh fruit and vegetables, owning your own successful business and delivering a high standard of customer service within your territory, Yarra Valley Farms has the opportunity to fit!

Yarra Valley Farms Online Brochure